PopiCorn raises funds from Kae Capital

South India’s Timla Foods Pvt Ltd, the makers of ready-to-eat popcorn sold under the brand “PopiCorn”, has raised undisclosed amount from Mumbai based Kae Capital which invests in early stage companies.

Mumbai, India (December 16,2016) – Timla Foods Pvt Ltd is founded by Prashanth Gowriraju, Arun Sahlam, N V Prasad and Naveen Alzapur. Started in early 2016, it aims to offer a complete range of wholesome better-for-you snacks for all ages and lifestyles.

The funds will be used to expand production capacity, enhance the sales and distribution network, launch new product flavours and branding and marketing over the next few quarters.

About PopiCorn

PopiCorn is ready-to-eat, 100% natural, GMO free, whole grain popcorn that contains no preservatives, trans fat or artificial colours. It is wholly made in India in small batches and seasoned by hand. Currently, PopiCorn comes in three flavours, Just Salted, Piri Piri Masala and Crispy Caramel.  The company plans to introduce few more flavours such as Tomato Chilli, Tangy Jalapeno and Creamy Cheese. And Of-all its Popped in India.

It is available online on its website www.popicorn.in and other online platforms like BigBasket in three different sizes priced at Rs.10, Rs.20 and Rs.49/-. It also retails at various supermarkets in Hyderabad & Secunderabad in Telangana such as Ratnadeep Super Market, Heritage Fresh, Karachi Bakery, Hypercity, Ghanshyam, Spencers, Qmart, Balaji, and most of the Super Stores. Bulk orders can be placed directly as well.

About Timla Foods Pvt Ltd

TIMLA FOODS is a leading national brand, making READY-TO-EAT SNACKS. The company’s premier product is PopiCorn, a type of popcorn with a delicious kernel that doesn’t get stuck in your teeth, which comes in a variety of all-natural flavors.

 

Incorporated in 2015, after an extensive R&D on product, packaging and flavors for over 12 months, Timla Foods launched PopiCorn in May, 2016.

 

Timla Foods mission is to make the best tasting better-for-you snacks on the planet.

All their snacks are made according 6 core standards.

  • No Trans Fat

  • No Artificial Colors or Flavors.

  • No Preservatives

  • Gluten Free Snacks

  • Simple Ingredients

  • Amazingly Delicious.

 

About the Founders

Prashanth Gowriraju is an innovator who has also founded two other startups Hooray, an on demand grocery delivery service in India and Kidloo, an online toy store which was recognized as India’s top 25 promising e-commerce companies by SmartTechie in 2011.

Holding a MBA from Institute of Finance and International Management, Bangalore, Prashanth has previously worked at Infosys Technologies Ltd and Monster.com India Pvt Ltd before co-founding Timla Foods Pvt Ltd.

Alumni of IIT Madras, Arun Sahlam has vast experience running successful businesses, having co-founded HealthKonnect India, a web based healthcare discovery platform and CarWale, an online platform for research, pricing and marketplace information on cars, which had raised $7M and was then acquired by CarTrade for $90M.

A B.Tech from Pune University and having worked at Coke and Reliance, Prasad has over 10 years of experience in F&B Sales, Alliances and Distribution Management.

Topper at JNTU and co-founder of Kidloo, Naveen has vast experience in operations and business administration, having worked in India and US for over 12 years.

Speaking about the recent developments, Prashanth Gowriraju, Founder, Timla Foods Pvt Ltd says, “Profitable successful businesses should be built on a business with purpose. Our Purpose, to give best tasting Better-For-You snacks on the planet!

At PopiCorn, we are passionate about making great tasting wholesome snacks for every age and lifestyle. We believe in snacking without compromise. To us, that means using the fewest, cleanest and simplest ingredients possible to bring you the best tasting snacks.”

 

About Kae Capital

Kae Capital is sector-agnostic seed stage fund. It invests in early stage companies that can bring about innovative solutions for the existing gaps in the market. Their approach is to invest in innovation, leadership and growth and focus on helping their portfolio companies to reach the next level and help them maximise their potential to help create winning companies. Some of their notable investments are HealthKart, 1mg, Fractal Analytics and TrulyMadly.

“We are excited to partner with Prashanth to build a large F&B business starting with PopiCorn in the ready to eat Popcorn category. The great traction they have seen in Telangana market is a strong validation of the product and a large market.” said Navin Honagudi, Investment Director at Kae Capital.

 For more details, please contact Prashanth at pg@timlafoods.com or Navin at navin@kae-capital.com

 



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>